Sensory and consumer research in food product design and development is the first book to present from the business viewpoint the critical issues faced by business leaders from both the research development and business development perspective. Sensory and consumer research in food product design and development editor s howard r moskowitz jacqueline h beckley anna v a resurreccion first published11 july 2006 print isbn9780813816326 online isbn9780470277706 doi101002 9780470277706 copyright c 2006 by blackwell publishing ltd. Sensory and consumer research in food product design and development is the first book to present from the business viewpoint the critical issues faced by business leaders from both the research development and business development perspective this popular volume now in an updated and expanded second edition presents a unique perspective afforded by the author team of moskowitz beckley and resurreccion three leading practitioners in the field who each possess both academic and . Research in food product design and development howard r moskowitz jacqueline h beckley and anna va resurreccion sensory and consumer research in food product design and development the ift press series reflects the mission of the institute of food technologists advancing the science and technology of food through the exchange of knowledge developed in part nership with blackwell